advertising
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Ad Tech
Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and…
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Advertisers
Jamie Williams of isobel: why ending negative stereotypes needs to be everyone’s responsibility
The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation…
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Grey scoops global Revlon without a pitch
Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a…
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Advertisers
Four Ways To Get Your Business Noticed on Google and Increase Click Through Rates
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what…
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CHI hires Lean Mean founder Bedwood as creative partner
CHI&Partners has hired Lean Mean Fighting Machine co-founder Dave Bedwood as a creative partner. Bedwood will report directly into joint…
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Advertisers
Evans and Lineker head BBC top earners list
The BBC has been forced by the Government to disclose its top paid “stars” and a rum lot they are.…
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Advertisers
UM’s Adam Morton: data vs. creativity isn’t zero-sum
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or…
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Advertisers
New IPA Bellwether Report show internet spending is up even though confidence is down
Marketers usually cut back budgets when times get tough – as they seem to be following the Brexit vote –…
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Advertisers
McCann loses mega-client who didn’t believe it was a contractor – or has it?
The Us Army dumped McCann Worldgroup from its shortlist for a new agency for technical reasons, according to Ad Age.…
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