advertising
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Advertisers
David Bernstein at his best – ‘improving’ David Ogilvy’s famous Hathaway ad
David Bernstein, one of the founders of The Creative Business – either a smallish agency or a big creative consultancy…
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Advertisers
Yves St Laurent launches Y for Generation Y
Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a…
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Advertisers
Another first for Netflix – marijuana TV ads
There’s a new Netflix show Disjointed starring Kathy Bates as owner of a marijuana dispensary, to be seen on a…
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Advertisers
BETC Paris engages top gear for Petit Bateau
Brands may be suffering in the wider market but they appear to be storming ahead for kids, the ones with…
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Ad Tech
Does Carnival’s choice of Anomaly signal new global opportunities for smaller players?
Will the woes of the big agency holding companies – most spectacularly WPP – open the door to big accounts…
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Ad Tech
Here’s a turn-up: is Publicis on the right track while WPP has been losing its way?
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though…
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Advertisers
Cantona scores again on return for Kronenbourg
Long-running campaigns are becoming a thing of the past but Kronenbourg 1664 has been employing French footballer turned actor Eric…
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Advertisers
Coronation Street’s appeal remains elusive in new ITV tribute
Coronation Street has been adorning ITV for a somewhat mind-boggling 57 years – still taking 40 per cent of the…
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Advertisers
Neuro-Insight’s Heather Andrew: why laughter can be the best medicine for ads too
In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced…
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