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Advertisers
Saatchi revamps B2B operation as Saatchi pro, wins Vaillant
Saatchi & Saatchi London is relaunching its business to business agency Saatchi Masius as Saatchi & Saatchi pro at the…
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Advertisers
Glen Campbell: the voice of a generation – and Coca-Cola
Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola…
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Advertisers
Accenture’s OneDotCom transformation for Pearson shows the challenge other digital players face
Much chatter in adland about the rise of the consultants – notably Accenture and Deloitte – with some (the holding…
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Ad Tech
Lesser quits GroupM to head new AT&T digital media giant
The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what…
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Advertisers
Chocotravel’s nearly naked cabin crew take flight
Kazakhstan travel outfit Chocotravel has caused a predictable – and, no doubt, intentional – stir by featuring nearly naked flight…
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Ad Tech
Go-go Taptica buys Tremor Video DSP for $50m
Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus…
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Advertisers
Sword & Stone’s Flo Sayers: why are the new UK music charts ignoring their audience?
I remember the summer after my GCSEs very vividly. It was the longest summer holiday I’d ever had, I was…
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Advertisers
Why £500m for Neymar is a PR investment
When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d…
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Ad Tech
Accenture buys marketing consultancy Brand Learning
Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people…
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