advertising
-
Advertisers
St Luke’s tries a sentimental roller coaster for Very.co.uk
St Luke’s has packed a bit of everything into this Christmas ad for online department store Very.co.uk: sentiment, cuteness and…
Read More » -
Advertisers
UM’s Adam Morton: are true brand guardians a dying breed?
It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this…
Read More » -
Ad Tech
TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
Read More » -
Advertisers
ADK/WPP battle shows why private equity is circling quoted agencies
Bain Capital Private Equity has extended its $1.3bn tender offer for Japanese agency ADK with ADK shareholder WPP, which has…
Read More » -
Advertisers
Atomic wins Peperami after five-way agency pitch
Meat snack brand Peperami has appointed Atomic London as its lead UK ad agency. Atomic beat four other agencies to…
Read More » -
Advertisers
M&S bets on Paddington 2 in Grey Xmas debut
Marks & Spencer (does anyone still call it that, even the company?) is betting Christmas on a tie-up with the…
Read More » -
Advertisers
Is this John Lewis’ Christmas ad lurking under the bed?
Is this the first “inspired” leak of this year’s John Lewis Christmas ad from adam&eveDDB? #UnderTheBed seems to be the…
Read More » -
Advertisers
M&C’s MacLennan tries to end Tindall diversity controversy
M&C Saatchi international boss Moray MacLennan has announced that CCO Justin Tindall (left), who famously announced that he was “bored…
Read More » -
Advertisers
Talk Talk’s réalité campaign from CHI delivers at Christmas
We like a bit of reality at Christmas – not too much mind – and Talk Talk has been running…
Read More »