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Ad Tech
Volvo plays Thor for lightning-activated poster
Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy…
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Joe Alexander quits The Martin Agency
Here’s a funny one – funny peculiar that is. The Martin Agency’s CCO Joe Alexander (below) has abruptly departed after…
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Reed Smith: how gender stereotyping is changing ad industry
By Nick Breen and Chloe Clift Gender stereotyping has recently become a topical issue in various industries and British society…
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Is W+K’s new F1 logo the pits or the cat’s whiskers?
Which one do you you like best? The old Formula 1 logo by Carter Wong. Or the new one, designed…
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Yoti campaign shows perils of online dating
Online verification app Yoti (‘your own trusted identity’) and agency Jungle Creations have caused a stir with this réalité ad…
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Spotify shows old way to use posters in new campaign
Streaming service Spotify produced arguably the best out of home campaign last year by highlighting some of the facts it…
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Edeka celebrates Christmas in what’s left of the planet
Jung von Matt’s Christmas outing for German supermarket Edeka is always worth a look; this year it’s dystopian tech which…
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Online marketing for casinos 101: player acquisition and retention
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within…
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Ford jitters strike WPP
A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share…
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