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Advertisers
Can Brothers and Sisters be less awful for Betfred?
I see that Brothers and Sisters, the London agency best known for its Sky work, has been appointed to handle…
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Advertisers
Jonathan Lakin of Intent HQ: why a cookie-free approach to online targeting offers a better deal to publishers
There is a growing controversy over the quality of audiences delivered by automated ad exchanges, with large-scale fraud emerging as…
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Advertisers
A message to the digital caliphate of Shoreditch: ‘content’ has been with us since the first cave paintings
The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary…
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Advertisers
Are these the world’s most effective ad campaigns?
According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve…
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Advertisers
Mother and MPC hit epic heights for IKEA
Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC.…
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Advertisers
New Planet of the Apes film causes World Cup storm
One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers…
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Advertisers
Matt Pye: lessons for brands from big Cannes winners
This year was the 61st Cannes Lions International Festival of Creativity (as you may have noticed). Where once it was…
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Agencies
Europe creative boss Malcolm Poynton leaves Sapient
Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years…
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Advertisers
Newspaper industry calls time on NRS as it plans new audience measurement system
The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine…
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