advertising
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Advertisers
The case of TBWA’s disappearing Macbook Air ad
TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for…
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Advertisers
Maxus shows benefit of branding in a grey market
Media agency evaluator RECMA has named WPP’s Maxus as the fastest growing media agency network in the world over the…
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Advertisers
Matt Williams: why real time marketing forces agencies and clients to change their processes too
Speak to any young person getting into the marketing industry for the first time and they’ll all identify the same…
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Advertisers
Gerry Human of Ogilvy on awards, Cantona, David Ogilvy and the London agency’s escape from Canary Wharf
Ogilvy & Mather is on a fearsome roll at the moment, displacing BBDO as the world’s most awarded network and…
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Advertisers
Publicis Group counts cost of disastrous merger mania
So what sort of shape is Publicis Groupe in following the collapse of its mooted merger with Omnicom? Not very…
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News
New BBH campaign for KFC shows there’s still life on TV
Sir John Hegarty observed the other day that TV advertising was going down the tubes. “Advertising seems to be pursuing…
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Advertisers
Adam&Eve shows its populist side for Phones 4u
The amazing transmogrification of DDB London under its new bosses the Adam&Eve crew continues. This new ad for Phones 4u…
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Advertisers
Bronwen Hemming of W+K London: the search for the holy grail of agency payment by results
There seems to be an industry buzz around payment by results (PBR) currently, with hundreds of procurement marketing professionals meeting…
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Advertisers
Martin Sorrell on Murdoch’s $75bn Times Warner bid
I was beginning to worry about WPP’s Sir Martin Sorrell – since Cannes he’s been strangely quiet. Did he overdo…
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