advertising
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Advertisers
McDonald’s turns 40 in the UK with more of the same
The top McDonald’s honchos in the US are currently agonising about the brand – not before time – and the…
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Advertisers
Skol lager chases vampire market in Brazil
Skol ‘lager’ first saw the light of day in the 1960s as an attempt to create a global beer brand…
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Advertisers
Cossette Quebec gets to the heart of butter
There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues…
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Advertisers
W+K and David Fincher make ‘Dress Normal’ sexy for Gap
Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer…
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Advertisers
Publicis Conseil relaunches Renault’s Twingo with Kuntzel+Deygas animation campaign
Renault is relaunching its successful Twingo town car – which first appeared in 1993 – with a diverting new campaign…
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Advertisers
Paul Simons: Christmas retail panic has started already
Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when…
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Advertisers
Betfred tries ‘friendly and fun’ in debut campaign from new agency Brothers and Sisters
Brothers and Sisters has created what UK betting firm Betfred calls its first ever brand campaign for the new Premier…
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Advertisers
Is Sir Martin’s ‘black swans’ theory one for the birds?
Welcome to the master of PR. WPP’s half-year results, announced on Tuesday, were, by any rational judgement, disappointing. Earnings and…
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Advertisers
Specsavers shows you can have decent DIY advertising – with a good director
UK optician chain Specsavers has been amusing us for some years now with its ‘Should’ve gone to Specsavers’ campaign outlining…
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