advertising
-
Ad Tech
Customer experience is the new marketing battleground says new WARC survey
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent…
Read More » -
Advertisers
Was Gravity Road’s effort for Belvita the most emotionally engaging ad of 2017?
System1 purports to measure the emotional engagement of ads and this one, for Belvita breakfast biscuits by Gravity Road, topped…
Read More » -
Agencies
Western Europe to the fore in slowing M&A market says Results International
Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region…
Read More » -
Advertisers
US agencies keep cutting back as 2018 unfolds
Omnicom’s GSD&M is the latest US agency to announce a round of lay-offs, continuing a grim pattern for the start…
Read More » -
Advertisers
Young audience drops TV, live events on the up says Deloitte
New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air…
Read More » -
Ad Tech
Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view…
Read More » -
Advertisers
Sid Lee launches Colonel Sanders on an unsuspecting France
Wanna know what finger lickin’ good is in French? Course you did. It’s here in a new campaign from Sid…
Read More » -
Advertisers
Cadbury takes reality route in VCCP debut
Cadbury is one of the those quasi-legendary UK accounts, sponsor of some good even great advertising over the years –…
Read More » -
Advertisers
Karmarama confounds critics with impressive Army outing
Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’…
Read More »