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Advertisers
Gordon’s takes on designer gins with Gordon The Boar
Gordon’s gin, which owner Diageo says is the world’s best-selling London Dry Gin, is debuting a new brand character –…
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Advertisers
Communisis buys integrated agency Life for £23m
One of the more interesting trends in adland in recent years has been the growth of what were once called…
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Ad Tech
2014 – the year global adland’s dogs didn’t bark
‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon,…
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Ad Tech
Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go…
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Maurice Levy looks back on his ‘annus horribilis”
It’s been, in his own words, an “annus horribilis” for Maurice Levy and Publicis Groupe in 2014 – the collapse…
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Advertisers
Ogilvy Frankfurt tries art to add magic to Coke’s Dorna
Coa-Cola hasn’t enjoyed the best of fortunes with its forays into the mineral water market – one British effort turned…
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Ad Tech
Jen Smith of Maxus: life beyond the Beacon – what’s next in store for retail tech?
Today’s consumer is more switched on than ever – both savvy in terms of products and pricing and also quite…
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Advertisers
Hyundai unleashes online ‘Exobaby’
Hyundai in the US has teamed with The Viral Factory in a full-on bid to create a viral monster –…
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Advertisers
Ian Styles of DesignStudio: why YouTube is still a missed opportunity for brands
Out of the 5000 most popular channels on YouTube just 74 are brands. It’s a mind-blowing statistic, given the video…
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