advertising
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Ad Tech
Pintarget’s Roy Jeans: the Out of Home automation revolution is almost here
It’s only mid-April and we have already seen two jaw-dropping moments in the advertising industry so far this year. The…
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Advertisers
Giles Keeble: art for ads’ sake, why we need a charity comparison site, uneasy about algorithms
I have recently read two books on art. In one, William Gompertz suggests that all education should adopt the approach…
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Advertisers
VCCP tops AAR’s new business table as AMV waits to see if a Sainsbury’s-free year narrows the billings gap
The AAR (Advertising Agency Register as was) has ranked VCCP as its top new business agency for the seventh straight…
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Advertisers
Does Monoprix’s “worst song in the world” hit right note?
UK retailers and agencies do family-centric “dramas” in their advertising, the French are a little more adventurous. Here’s Rosapark for…
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Ad Tech
Dominic Murray of Kinetic: how contextual digital Out of Home is rewiring the medium
The recent finding that revenue from digital screens now account for more than half of the value of Out of…
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Advertisers
Sony opens a window into New Zealand for new TV range
For decades now Sony has been producing seemingly superior TVs, only to have them copied by lower cost rivals. Here’s…
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Ad Tech
TMW Unlimited’s Tariq Khan: why It’s time to stop the bandwagons, buzzwords and BS
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked…
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Advertisers
Fortnight Collective brings two-week agency to London
US creative agency Fortnight Collective is launching its first international office in London. Fortnight Collective does what it says on…
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Agencies
French ad blog puts London agencies on the map
London’s ad agencies have always had the knack of latching on to the next up and coming area, hence the…
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