advertising
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Ad Tech
WPP’s Sorrell reports a mixed bag for 2014 as data investments curb sales growth
WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in…
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Advertisers
Tribal Worldwide puts some pizazz into VW’s new Passat
VW’s Passat has never quite had the marketing it deserves, probably because VW wants to pitch it below its more…
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Advertisers
Bookmaker Coral HAMS it up for Cheltenham
It’s the Cheltenham jump racing Festival next week (sure we’ve written this before) and the bookies are putting on their…
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Ad Tech
Donna Nichols: why the road to digital sales success begins in the back office
It’s been called ‘a seminal moment in the history of the ad industry’. No not the biggest spend on a…
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Advertisers
Martin Agency unwraps more creative goodies for Oreo
Oreo is one of those products that seem to have a life of their own. Described as a ‘chocolate sandwich…
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Advertisers
Paul Marsden: Listen to Google – when the internet disappears so will digital marketing
Digital marketers be afraid. Very afraid. The biggest internet company on the planet has informed the world that the internet…
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Advertisers
BETC and Air France magic some much-needed ooh-la-la
France used to be the best, most glamorous place in the world. The best food, wonderful countryside, Paris the ‘City…
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News
Interpublic cuts health networks from three to two as it chases higher margins
Interpublic is set on improving its profit margins to the same level as WPP and Publicis Groupe. It also has…
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Advertisers
VCCP saddles up Bet Victor for Cheltenham Festival
It’s the Cheltenham jump racing festival next week and Bet Victor is among the runners and riders as part of…
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