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Advertisers
FCB Inferno launches blockbuster Pearson drive against global illiteracy
FCB Inferno is handling the launch campaign for Project Literacy, an initiative by education company Pearson to tackle illiteracy, which…
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Advertisers
P&G’s Fairy looks like much-needed boost for Publicis
Publicis Worlwide seems to have won Procter & Gamble’s Fairy washing-up liquid account, beating Grey. Publicis handled the business in…
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Advertisers
Engine’s Partners Andrews Aldridge adds B&Q customer work to WCRS creative account
The holy grail for any agency is what we used to call ‘full service.’ From their point of view media,…
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Advertisers
AllTogetherNow shows Vito versatility in Sport launch
The Mercedes-Benz Vito is an odd contraption, a van that doubles up as a taxi (on airport runs and the…
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News
BETC pulls off sexy U-turn for YSL’s L’Homme
Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a…
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Finance
Will the Mirror’s New Day start new fight with the Mail?
In my new role as Cassandra for the newspaper industry – Cassandra as in King Priam’s daughter who had the…
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Ad Tech
Three ramps up ad blocking threat with new Shine deal
The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps)…
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Advertisers
Rudd makes his mark at Ogilvy by hiring former colleague Mahoney as new CCO
New Ogilvy London CEO charlie Rudd has hired Mick Mahoney (below) – a former colleague from BBH days – as…
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IPG PR firm Golin buys The Brooklyn Brothers
Interpublic PR agency Golin is buying ad agency The Brooklyn Brothers for an estimated $40m including earn-out. Brooklyn Brothers operates…
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