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Advertisers
JWT’s Florence Lujani: why Twitter needs more than 23 characters to reverse its fortunes
In 2006, when Twitter limited the length of each tweet to 140 characters, they made a strong statement favouring brevity…
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Not really a Mad Man – Bill Backer of Coke ‘Hilltop’ fame – dies at 89
Bill Backer, one-time creative director of McCann-Erickson and a founder of Backer & Spielvogel, has died aged 89. Backer, who…
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Oliver UK poaches Olaye from Havas as CTO
Is there no stopping Oliver, the agency that sets up in clients’ offices? It’s just opened its latest outpost in…
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72andSunny scores an early Euro winner for Carlsberg
We mentioned long-running campaigns when lauding the One Show’s new Penta Pencil for campaigns of five years or more. Carlsberg’s…
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Lucky Generals targets Keith Weed for Radiocentre
Lucky Generals has launched a new radio campaign, aimed directly at individual marketers, in a bid to persuade them to…
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McDonald’s lays claim to everyone’s ‘good times’ in latest Leo Burnett offering
McDonald’s is currently reviewing its US creative although not too many agencies seem keen to pitch for it as McDonald’s…
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Advertisers
One Show’s Penta Pencils reward consistently great work from The Martin Agency and W+K
There are so many different awards at so many awards fests these days that Agency of the Year gongs are…
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Mars and AMV BBDO launch football-themed D-Day
England football fans will be invading France this year for the Euros so corporate supporter Mars is showing us just…
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W+K Amsterdam launches ‘This Is Living’ for Corona
Wieden+Kennedy Amsterdam is launching a new global brand platform – we hear a lot about those these days – for…
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