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George Parker: McVitie’s goes global, the world’s most expensive shoot and me
Reading that McVitie’s is looking for a new global agency brought back memories of my tenure as Dorland’s “Agency Fireman”…
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Has Lucky Generals found a great way to kick start new client Premier Inn?
Premier Inns moved its account from RKCR/Y&R a while back after ten years or so of Lenny Henry getting a…
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RSA’s Jake Scott directs sexy classic for Black Cow
We haven’t aways been admirers of some of director Jake Scott’s big budget efforts (great technique though, as you’d expect…
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Five by Five’s Martin Flavin: iPhone 7 – my launch advice for the world’s most successful company
I sat through Apple’s two hour, and somewhat torturous, keynote presentation, because, well, I had to for work. If you…
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Carat predicts strong adspend finish to 2016 and a rosyish picture for 2017
Media network Carat has published its updated forecasts for worldwide ad expenditure, showing a positive outlook for the global market…
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Agencies
Now WPP invests in online medical training
Another day, another WPP deal. This one’s even more of a poser than usual. WPP has invested (we don’t know…
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Can McVitie’s finally crack the global market?
Biscuit maker McVitie’s, now owned by Turkey’s Yildiz through a new entity called Pladis, is reportedly looking for a new…
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Virgin Holidays claims first global ‘live-streaming’ ad
It’s been a while since we’ve had a big ambitious campaign any other time than Christmas but Virgin Holidays and…
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New Oliver survey: does this mean brands might just as well shut up?
In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands…
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