I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...Read More »
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MDC’s Faris Yakob bigs up advertising at New York’s Advertising Week – but it’s bloody obvious isn’t it?
Here’s Faris Yakob (pictured), who glories in the title of chief innovation officer at MDC Partners and also works at Kirshenbaum Bond, describing how ad agencies need to reinvent the wheel to be, er, ad agencies. My friend George Parker ...Read More »
What we used to call advertising agencies (and mostly still do) have always had naming problems. There’s a perennial fear that advertising is old hat, that the future is something else and the name of the ‘agency’ had better reflect ...Read More »
It’s Advertising Week in New York again and the great American public has voted two slogans – ‘What Happens Here, Stays Here’ from Las Vegas and ‘What’s in Your Wallet?’ from Capital One – into AW’s Madison Avenue Advertising Walk ...Read More »