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Mother LA blows up star egos for Electronic Arts’ Battlefield 6
It’s not the obvious thing to do once you’ve gathered a cast of celebrities ranging from actor Zac Efron and…
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Omnicom-IPG gets final green light in the US, with caveats
The Federal Trade Commission in the US has given final approval to the $13.5 billion IPG-Omnicom merger (which looks more…
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AI is good for your love life, says ChatGPT’s first brand campaign
We should stop worrying about AI taking our jobs and our sanity, and embrace its potential for enhancing our love…
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Home improvement gets sweary for Norwegian retailer Maxbo
Maxbo is Norway’s largest home improvement retailer, known not just for selling tools and materials but also providing workshops and…
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Yan Elliott joins VCCP to lead Barclays creative business
VCCP has brought in veteran ECD Yan Elliot to head up the Barclays account, which the agency won in April. …
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Gucci’s dysfunctional family gets high on perfection in new film
It’s like a mash up of Succession, The Substance, and House of Gucci. Italian fashion giant Gucci’s new artistic director,…
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The ultimate pro: Apple puts its latest iPhone to the test
Apple takes its “Shot on iPhone” campaign to new levels with this latest spot to promote the launch of the…
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Mother wins Anthropic and urges us to ‘keep thinking’ in global AI push
It was only a matter of time before we saw a heavyweight global consumer campaign in the competitive AI space.…
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M&S shakes off cyber setbacks with new campaign by Mother
Mother Design’s big Autumn/Winter fashion campaign for M&S has a lot riding on it. After a cyber-fail drained the soul…
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