By Staff on February 26, 2013
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received an unexpected bouquet in the shape of the three year study by the Advertising Association [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News, Research | Tagged adspend, advertising association, growth, let your body drive, Maria Miller, Nonstop, peugeot 208, Roger Hyslop, Tim Lefroy, uk economy
By Staff on December 5, 2011
Which shouldn’t surprise anyone really – let’s just hope Angela Merkel and Nicolas Sarkozy bear the ad industry in mind when they meet for the umpteenth time today to try to sort out a eurozone fix. Publicis Groupe-owned ZenithOptimedia produces the most widely-followed spending forecast and today it’s going to revise 2012 anticipated growth down [...]
Posted in Clients, Finance, Media, News, Politics | Tagged adspend, Angela Merkel, eurozone problems, media agency, nicolas sarkozy, publicis groupe, slower growth, zenithoptimedia
By James Charlton on June 1, 2011
It has long been in Britain’s interests to advertise. From ‘Rule, Britannia!’ to ‘Cool Britannia’ it’s important for the British to be, and to feel, special. As much as our politicians might think they are judged on their intelligence, experience or debating skills, they are often defined by the sort of place Britain is perceived [...]
Posted in Clients, News, Politics, PR | Tagged adspend, Alastair Campbell, cool britannia, David Cameron, Davif Cameron, George Osborne, Margaret Thatcher, rule britainia, rule britannia, Sir Martin Sorrell, Tony Blair, WPP
By Stephen Foster on January 17, 2011
They seem to be anyway as the IPA’s latest survey into advertiser intentions shows that 22 per cent of those surveyed cut their budgets in the last quarter of 2010 against 17 per cent that increased them. The IPA represents UK advertising, marketing and media agencies. All is not doom and gloom however, on balance [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged adspend, advertising association, asia, coalition government, far east, group m, ipa bellwether report, itv, marketing spend, WPP
By Stephen Foster on April 19, 2010
The IPA’s latest Bellwether report of UK advertisers says that 21 per cent spent a bit more in the first quarter of 2010 compared to just over 16 per cent who didn’t, leading to a modest rise of about 4.5 per cent writes City & Wall Street. More significantly spending on non-digital advertising inched forward, [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged adspend, apple, Bellwether report, havas, IBM, Microsoft, ONS, PPA
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