By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
By Stephen Foster on April 9, 2013
Football really must be taking over the world if this new epic from Adidas and newish London agency The Corner is anything to go by. It’s to launch Chelsea’s new home kit – as if anyone cares, apart from Stamford Bridge-ites of course. Anyway there’s a certain pleasure in seeing John Terry and co dumped [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, chelsea, it's blue, John Terry, new home kit, stamford bridge, tv ad
By Stephen Foster on January 16, 2013
China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything including its own media channels, hasn’t worked very well anywhere else; other countries like to [...]
Posted in Agencies, Analysis, Clients, News | Tagged adidas, aegis, China, ddb, dentsu, grey, japan, Kitty Bu, mcgarrybowen, pfizer, reebok, thoughtful china, Tim Andree
By Stephen Foster on November 27, 2012
Talking of Adidas (which we were) it’s just produced this lively film ‘Selena Goes Neo’ for youth brand Neo featuring newly-signed and undeniably youthful chanteuse Selena Gomez (left). The film is directed by D.A.R.Y.L (how annoying is that?) for Pulse Films and features Selena and chums painting downtown LA Neo green. You’d get arrested for [...]
Posted in Agencies, Clients, Creative, News | Tagged 180la, adidas, Justin Bieber, neo, Selena Gomez, sid lee, tbwa
By Angie Dean on November 27, 2012
Have you noticed the way ‘Christmas’ has become ‘Holiday’ in the US? They’re all it, retailers for example and now we have a cartoon Snoop Dogg (playing Ebeneezer Snoop aka Scrooge) wishing everyone a ‘Merry Holiday Day.’ Belatedly, of course. It’s all part of this Beavis and Butt-Head-styled opus from Sid Lee for Adidas, whose [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, Andy Murray, christmas ad, David Beckham, ebeneezer scrooge, facebook, merry holiday day, sid lee, Snoop Dogg
By Staff on November 22, 2012
Photographer Henry Stuart has shot the world’s biggest sports picture for Visualise client Adidas and Getty Images. The panoramic photo, all 33 gigapixels of it, shows last Saturday’s match between the all-conquering New Zealand All Blacks and Italy. Viewers can home in on sections of the crowd and even individual people who can share the [...]
Posted in Agencies, Clients, Creative, Media | Tagged adidas, all blacks, facebook, getty images, Henry Stuart, interactive photography, video, visualise, world's biggest sports picture
By Stephen Foster on October 25, 2012
Goodness knows what Manchester United fans make of it: the US Glazer family, who bought the club with its own money and lumbered it with £600m of debt, are beginning to see the fruits of their labours, if such they can be called. No sooner has Chevrolet signed a $559m (£347m) deal to have its [...]
Posted in Clients, Finance, News | Tagged adidas, chevrolet, Glazer family, Joel Ewanick, manchester united, nike, Rory Mcilroy, shirt deal
By Angie Dean on September 27, 2012
Derrick Rose is the D in Adidas’s new basketball-inpired shoe D Rose 3 but unfortunately the star point guard for the Chicago Bulls was struck down by a serious knee injury at the age of 23 (he’s recovering it seems). Agency I80LA has neatly turned Derrick’s misfortune (and a potential problem for Adidas and its [...]
Posted in Agencies, Clients, Creative, News | Tagged 180la, adidas, chicago bulls, d rose 3, Derrick Rose, nike
By Staff on August 13, 2012
Two of the faces of the just-closed London OLympics were a footballer who didn’t make Team GB (David Beckham) and a pop singer who died nearly 21 years ago but who featured strongly at the closing ceremony and whose anthems seem to sum up the experience (Queen’s Freddie Mercury). Another, of course, was heptathlon winner [...]
Posted in Clients, Creative, News, PR | Tagged adidas, closing ceremony, David Beckham, Freddie Mercury, Jessica Ennis, london olympics, queen
By Angie Dean on August 7, 2012
So take that Nike! For once Nike won’t be able to steal Adidas’s thunder as the UK’s new Olympics sweetheart Jessica Ennis, winner of the heptathlon gold medal in brilliant style, is well and truly signed up by Addi Dassler’s old company, one of the first-tier Olympic sponsors. And the company has been quick off [...]
Posted in Clients, Creative, News, PR | Tagged Adi Dassler, adidas, gold high jump shoes, heptathlon, Jessica Ennis, nike, olympics
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