By Paul Simons on July 27, 2012
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]
Posted in Agencies, Clients, Creative, Media | Tagged absolut, Asda, BT, cadbury, citibank, fallon, gorilla ad, honda, Land Rover, news corp, nike, Playstation, RBS, simons palmer, Sony, tag, Tesco, the news of the world, the sun, wieden & kennedy, Zone
By Stephen Foster on March 23, 2012
The vodka market seems to produce a new killer brand every five minutes (at ever more eye-watering prices) and Absolut, once king of the newbie brands, is looking a bit old hat these days. So it’s blasting back with this online film from TBWA Chiat Day featuring a new single, ‘Greyhound,’ from Swedish ‘Ibiza’ band [...]
Posted in Agencies, Clients, Creative, News | Tagged absolut, benson & hedges, Carl Erik Rins, CDP, greyhound, Hoj Jomehri, hugh hudson, Jin Park, Sue anderson, swedish house mafia, tbwa chiat day
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