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By Stephen Foster on February 25, 2013
The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note 10.1 featuring wacky film director Tim Burton from 72andSunny. All their current stuff has a [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged 30-second commercials, 72andsunny, bbh new york, betc london, diet coke, google chrome, JC Penney, mdc, oscars ceremony, samsung note, the bureau, Tim Burton, wieden+kennedy
By Stephen Foster on January 28, 2013
The UK government is apparently considering running an ad campaign to dissuade Bulgarians and Romanians from flooding into Britain when the rules change soon. Lots of references to warm beer, cold and wet weather and an economy run by George Osborne will doubtless be considered for the brief. So which agency should get the job? [...]
Posted in Agencies, Clients, Creative, Finance, News, Politics | Tagged 72andsunny, Ad Age, ad campaign, agency of the year, baghdad, bulgarian and romanian immigrants, charles saatchi, m&c saatchi, Maurice Saatchi, sansung, Tory Party, uk government
By Stephen Foster on December 19, 2012
OK, here we go: after a not very scientific analysis of the ruminations of Paul Simons, Giles Keeble, Jerry Judge, George Parker, Stuart Smith and myself we come to: Agency of the Year Wieden+Kennedy London. For lots of good stuff, TV, online, posters and print. The big test, for W+K London, as we’ve said before, [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media, News | Tagged 2012, 72andsunny, ad of the year, aegis, agency of the year, Ajaz Ahmed, akqa, bbh, dentsu, grey, Jerry Buhlmann, Neil Christie, network of the year, person of the year, samsung, Tesco, wieden+kennedy london
By Staff on November 1, 2012
Canada-based MDC Partners, run by financier Miles Nadal (left), has challenged the big boys of the advertising arena by snapping up a number of well-regarded agencies, most notably Crispin Porter+Bogusky, Anomaly, 72and Sunny and Kirshembaum Bond. MDC has never made a profit, preferring instead to surf over a tidal wave of borrowed money in the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, anomaly, crispin porter+bogusky, Lori Senecal, mdc partners, Microsoft, Miles Nadal, windows 8
By Paul Simons on September 24, 2012
I’ve just seen the US television work for the Galaxy S3. Awesome. How do you combine in one 90-second spot product comparisons, make the competitors customers look like idiots, take the piss out of American culture and leave the viewer with ‘there isn’t an option other than to buy the Galaxy’? And pull it off [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, amsterdam, apple, la, samsung galaxy gs3
By Angie Dean on September 21, 2012
Well this isn’t the greatest ad you’ve ever seen (no Tony Kaye for this one) but it certainly kicks Apple in the goolies. Is the Samsung GS3 better than the iPhone 5? More crucially are people who buy the Samsung cooler than the twerps (some of whom are old!) who queue up loyally for each [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, apple, galaxy gs3, iphone5, samsung, Tony Kaye
By Staff on May 13, 2012
Is this how we see bosses cum entrepreneurs these days? Once sleepy Swiss tennis shoes brand K-Swiss won Client of the Year at New York’s One Show for this campaign by 72andSunny featuring its (fictional) MFCEO, played by Eastward and Down star Kenny Powers. Not a bit like our own dear Sir Richard Branson. Well [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, client of the year, creative week, eastward and down, fashion week, k-swiss, Kenny Powers, little marina, mother, New York, one show, target, tennis shoes
By Stephen Foster on March 26, 2012
it was only a matter of time before Miles Nadals’ ambitious marcoms group MDC Partners tackled the world of media planning and buying in a serious way and it has taken the plunge by buying a majority stake in US media independentTarget Cast, managed by founders Steve Farella and Audrey Siegel. TargetCast claims billings of [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged 72andsunny, anomaly, Audrey Siegel, crispin porter, expedia, group, mdc partners, Miles Nadal, pfizer, publicis groupe, Steve Farella, targetcast, us media independent, vivaki, WPP
By Stephen Foster on November 17, 2011
Benetton, from time to time a rather contentious jumper manufacturer, has struck another winner (in publicity terms at least) with its new ‘Unhate’ campaign. This features supposedly opposing world leaders enjoying a jolly good snog with each other. And the first to complain has been Pope Benedict XV1 who objected to a concocted image of [...]
Posted in Agencies, Clients, Creative, Media, News, Politics, PR | Tagged 72andsunny, ad ban, ahmed Mohamed el-Tayeb, aids campaign, Angela Merkel, benetton, BenJamin Netanyahu, economist, fabrica, guardian, le monde, Mahmoud Abbas, Pope Benedict XV1, Silvio Berlusconi, unhate campaign
By Angie Dean on September 27, 2011
Former Lowe London boss Matthew Bull is setting up a new agency in New York, The Bull-White House, with backing from Toronto-based marcoms group MDC partners. MDC, which owns Crispin Porter+Bogusky and 72and Sunny among others, will own 51 per cent of the new agency which opens its doors with business from Labatt and social [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, Andrew Whitehouse, crispin porter+bogusky, foxp2, jwt new york, labatt, Lee Davis, lowe & partners, lowe bull, Lowe London, Matthew Bull, mdc partners, new agency, syncapse, the bull-white house
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