Technology
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UK supermarkets big two in a mighty muddle
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it…
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We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas…
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AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now.…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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Some women still discriminated against in ads says new report
Women of colour and older women were nearly invisible in ads in 2023 says CreativeX, launching its annual Gender in…
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Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding…
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Agency groups are still searching for a convincing narrative in a world of tech giants
The future for agencies (some of them anyway) is as a “validator” between the tech giants and advertisers, according to…
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Ocean Outdoor and Branded Cities debut transatlantic OOH live fashion spectacle
The world’s most famous Out of Home advertising landmarks hosted the first-ever transatlantic live stream presented by the luxury fashion…
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