Technology
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MoneyGram picks four new agencies
Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency…
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MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko
Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously…
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‘AI is never for us’ is Dove’s bold promise as it celebrates 20 years of ground-breaking campaign
Dove is promising never to use A1-generated women in its ‘Real Beauty’ ads in campaign by Brazil agency Soko to…
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Publicis Groupe charts steady course into 2024 with 5.3% growth
Publicis Groupe is sailing on into 2024 much as it navigate4d 2023, with (probably) industry-leading organic growth of 5.3%, spread…
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David Jones’ Brandtech Group soars in value with AI tool Pencil
Stock markets are currently riding high on AI, boosting the valuation of companies deemed to be in the lead, notably…
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S4 Capital posts another disappointing year of negative growth
The wheels haven’t quite come off Sir Martin Sorrell’s S4 Capital although the veteran ad tycoon has reported another annual…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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Has arch predator Sorrell become the prey at S4 Capital?
The past few years have been a veritable raft of new experiences for Sir Martin Sorrell, latterly the gravity-defying rise…
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