Technology
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Biter bit – AI cheerleader WPP hit by deep fake scam attempt
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made…
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Ocean Outdoor becomes official supplier to London Fashion Week
Ocean Outdoor has been appointed Official Out of Home Supplier to London Fashion Week (LFW) in a three year agreement…
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Stagwell’s Penn paints a positive picture as growth returns in Q1
Mark Penn’s Stagwell now includes the former MDC, an ad holding company that resolutely failed to make money, alongside his…
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Riding high Publicis puts down awards marker at Clios
Publicis Conseil was Agency of the Year at New York’s Clio awards and the group’s Marcel Paris won four big…
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Valtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C…
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WPP stutters in Q1 2024
WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations,…
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Interpublic inches ahead of forecast in Q1 2024
America’s Interpublic did slightly better than expected in Q1 2024: total revenue, which includes billable expenses, was $2.50bn against $2.52bn…
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