Technology
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Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.…
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Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
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Is Accenture Song eyeing a deal for Omnicom’s creative agencies?
Cannes Lions is supposed to trigger deals – or put the seal on them at the Eden Roc – and…
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Lego global media goes to new Publicis One
All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends over $400m on media…
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Motorola launches (somewhat painstaking) AI-only campaign
AI-generated ads are coming thick and fast and here’s Motorola’s AI-only effort, deploying fashion models via the dreaded new tech…
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Chris Hogg: still not spending on the open internet? Enjoy your race to the bottom
The utopian vision of the open internet as a realm for free speech and community-driven expression is under threat, and…
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IPG considers sale of flagship digital agency R/GA
For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison…
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General Motors drops network AORs as it moves to line-up of “best agencies in the world”
General Motors has abandoned its agency of record system, mainly focussed on Interpublic agency Commonwealth/McCann and appointed a raft of…
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Cannes Lions: Day Four Grand Prix winners
Day Four Grand Prix winners Brand Experience & Activation: ‘The First Edible Mascot’ for Pop-Tarts by Weber Shandwick, Chicago, USA.…
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