Technology
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Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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Jung von Matt London targets geeks with NERD
New London entrant Jung von Matt is targeting “fandom communities, nerds and geek culture” with the London launch of specialist…
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Publicis edges ahead of Omnicom in ad holding company fast-track race
Publicis has narrowly edged ahead of Omnicom in Q2 2024 with organic growth of 5.6% (Omnicom registered 5.2%) and ahead…
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Omnicom surges out of Q2 starting blocks with 5.2% growth
This time it’s Omnicom setting the pace among the ad holding companies, beating Publicis to the draw with its Q2…
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Audible claims biggest AR campaign to date with Out of Home roll-out
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital…
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MSQ launches global production service M3 Labs
Production used to be the agency department in the back room, beavering away while the creatives were front of house.…
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Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
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Etsy hijacks AI with the human touch
AI may be scaring the life out of agency types fearful of being replaced by machines but it’s currently providing…
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Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and…
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