Technology
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MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the…
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George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
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RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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Aint’s Jorg Riommi: who really benefits from mega-mergers?
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of…
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Johnson & Johnson is another big media win for WPP
WPP’s GroupM is ending 2024 on a high note, winning Johnson and Johnson’s US and Canada media accounts, worth around…
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Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare…
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Omnicom agrees deal for IPG – but game may not be over yet
So now we wait. Omnicom has agreed its deal to buy US rival IPG (Interpublic) in a deal which values…
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Omnicom lines up IPG takeover – Publicis will surely respond and WPP may be in play
Publicis’ much-advertised ambition to be the world’s biggest ad holding company by the end of 2024 could be rudely upended…
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Brave Bison buys sports agency Engage for £11m
Must be the season for them…while most of the ad world waits for the repercussions of the mooted Omnicom takeover…
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