Technology
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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Tech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has…
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Why Annual Surveys Are a Must for Systematic Growth
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to…
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Ocean Outdoor’s Melanie Blood: how creativity and technology are redefining the field of play
Q/Ocean leads by quality, ideas and product. How has your approach influenced creativity in OOH? Investing in our sites and…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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Stagwell defies holding company doomsters with strong 2024
Interesting that Mark Penn’s Stagwell reports its full year results a few hours after WPP – and this year there…
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WPP shares tumble as it slides into negative territory
WPP shares tumbled nearly 20% in early trading today as the British-based ad holding company reported a pretty grim Q4…
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