Social Media
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Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on…
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What will the ad world look like with Omnicom/IPG as top dog?
Omnicom/IPG (or whatever it’s going to be called, Omnicom probably) has been given the green light by the EU, meaning…
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How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches,…
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Jacinta Faul: leadership with a backbone – how ‘big sister’ energy drives real impact
There’s no single definition of great leadership. Styles shift. Structures evolve. Personalities play a role. But many of the strongest…
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Waitrose No.1 launches new/old earworm from 1991
Waitrose is back in earworm territory for its No.1 premium range, this time with good ol’ Chesney Hawkes’ ‘The One…
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Ad favourite David Beckham hits financial winner
It’s easy to knock rent-a-Beckham in ads (as we sometimes do) but, as with many things, it’s instructive to follow…
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Sport England relaunches This Girl Can
Sport England’s ‘This Girl Can’ made a big impression and did lots of good for then agency FCB Inferno. It’s…
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Has Merlin abolished marketing? It’s all part of a trend..
Are CMOs an endangered species? Chief marketing officers, as they’ve become since being marketing directors, appear, at the very least,…
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IKEA joins the ad chorus
Tunes, or jingles as they were, seem to making a comeback. Once they were a part of nearly every agency…
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