PR
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Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda
To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and…
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Giles Keeble: is political correctness to blame for the dearth of great advertising?
Some years ago I was running a workshop in New York. Of the 12 or so people there, only two…
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Can Hornby’s The&Partnership ride to rescue of Change UK?
Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t…
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The History of Advertising Trust’s Jack Meggitt-Phillips picks his Desert Island (political) Ads
Jack Meggitt-Phillips is presenter and co-producer of The History of Advertising Podcast, the Apple Podcasts show which looks back at…
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Macallan takes a flyer and comes crashing to earth
This global ad for Macallan whisky has been banned by the UK’s ASA (somewhat belatedly) for, well, encouraging people to…
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Why centenarian Tesco needs a new cultural strategy to compete with Aldi and Lidl
By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting…
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Anomaly Amsterdam’s “Accidental Environmentalists” spearhead IKEA climate change campaign
IKEA is entering the climate change lists with a new platform from Anomaly Amsterdam – ‘A Better World Starts At…
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Neuro-Insight’s Shazia Ginai: Gillette example shows how socially-conscious ads can be double-edged
Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect…
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Paul Domenet of Free The Birds: after seeing Lux’s latest brand purpose I need a shower
There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former…
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