PR
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Fairy becomes Fair as P&G pursues LGBT agenda
P&G is rebranding Fairy (Fairy Liquid as was) as Fair in its latest effort to effect societal change/be a corporate…
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Just Eat adds Greggs with Swash-buckling giant sausage roll
Here’s the latest from the Taylor Herring PR dream factory: a Triumph Bonneville sidecar in the shape of a giant…
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Now Boris comes out in support of sugary ads – we think
If, as expected, we get Boris Johnson as the next UK prime minister (possibly only for a week or so…
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Cancer Research UK in trouble for linking “obesity” with smoking in controversial new campaign
Many people would argue that the first job of advertising is to be noticed and Cancer Research UK’s current poster…
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Is P&G’s new purpose ad ‘The Look’ really a cop out?
Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and…
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Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike…
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Jane Austin: why do people in advertising – especially CMOs – have to speak in riddles?
Trust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies…
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Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business
What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and…
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Introducing the More About Advertising Book Shop
Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to…
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