PR
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Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress
The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed…
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Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty
After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with…
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Is the UK government’s £100m ‘Get Ready for Brexit’ campaign legal?
We only ask because the UK Supreme court has ruled that most of PM Boris Johnson’s wheezes – like proroguing…
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Leo Burnett deploys hard-hitting AI for Hunger in America
One of the disconcerting factors about late capitalism in developed markets is the incidence of food banks and the like,…
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Adam&eveDDB launches ‘BikerTek’ biker safety campaign for Highways England
Here’s an interesting initiative from Highways England by adam&eveDDB with Haygarth, ‘BikerTek’ parts ‘shops’ at motorcycling events showing the bits…
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Incoming John Lewis boss Sharon White needs to ditch Mayfield’s price promise and fast
John Lewis, the venerable British retailer which also owns upscale supermarket chain Waitrose, is in trouble. The partnership, it’s a…
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Was Dior right to pull its Johnny Depp ad?
This ad bu Dior with Johnny Depp (no dafter than most of its genre) has been pulled after objections from…
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Michael Gove to unveil £100m Brexit campaign next week
Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign…
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Sport England sets FCB weighty challenge of creating a healthier nation
We’re a pretty unhealthy lot here in the UK it seems and, short of a cull of anyone who doesn’t…
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