PR
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The most inspiring new influencer marketing campaigns
Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop…
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IPA’s Q2 Bellwether compounds ONS doom and gloom in UK adland – lost ground regained in 2024
Everybody expected the economic data in Covid-19 to be bad but it’s still a shock when you discover quite how…
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Creative mavens combine to raise funds for Canada ADCC
There are still some creative mavens around in adland (maybe a few less by the end of the crisis –…
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Man City football ruling creates a financial free-for-all for regimes playing the global PR game
Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration…
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Post-lockdown creativity: Audible, Carlsberg, London Zoo
Is Amazon sustaining the ad business single-handed? Audible audio books is yet another Amazon company (those with long memories might…
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Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’
Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped…
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Goalie David James leads M&C Saatchi campaign against football ‘bet regret’
A TV ad ban for the gambling industry looms with a committee of MPs pushing for one and the return…
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Is Sorrell right to damn (gin-soaked) public relations?
Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined…
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Boris cabal plan free daily prime time airtime – will the broadcasters play ball?
Looks like Hancock’s Half Hour, the once-daily media briefings on Covid-19, usually hosted by health secretary Matt Hancock, are about…
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