PR
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Ad tech Criteo takes net neutrality plea to the Super Bowl
Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The…
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UK’s Ad Association launches global export drive roadshow
The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to…
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Omnicom joins 10% growth club as it recovers in 2021
Omnicom followed rival Publicis with a strong bounce-back in 2021: In Q4 worldwide revenue was up 2.6% to $3.85bn and…
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Unilever’s travails show disconnect between marketers and shareholders
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its…
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Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
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VCCP ventures into the metaverse
London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it…
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Olympics sponsors face $100m ad quandary
Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the…
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MAA Ad of the Week: Gucci/North Face’s winning TikTok
There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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