PR
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Warlingo turns table on marketing terms to aid Ukraine
Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was…
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Reed Smith LLP: how brands are using NFTs to support charitable giving
By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global…
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Budweiser kicks off World Cup bid – with own goal
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser…
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MAA Ad of the Week: John Lewis uncorks the emotion for all life’s moments
Shopping in John Lewis can be a rather chilly experience: it radiates, mostly, efficiency rather than warmth. Now armed with…
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John Lewis readies customer-friendly “for all life’s moments”
Everybody looks forward to adam&eveDDB’s blockbuster Christmas ad for John Lewis and its mid-season effort usually causes a stir too…
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BBDO wins Emmy for heartbreaking Sandy Hook Promise
Sandy Hook Promise is a body seeking to reform America’s gun laws, named after the murder of 26 people –…
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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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Serena Williams stars for Gatorade – more balls please
Serena Williams is leaving the stage after the US Open, hoping for a record-breaking further Grand Slam. Gatorade, a Williams…
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London creatives protest fossil fuel clients
A network of creatives called Glimpse is campaigning against agency fossil fuel advertising by, inter alia, handing out a pamphlet…
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