PR
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Can a ‘no change’ rebrand save McDonald’s?
Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about…
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Lindsay Pattison of Maxus: how to forge a better understanding between ad employers and employees
Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar…
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Patrick Gardner of Perfect Fools: five good reasons why advertisers should go Nordic
Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat…
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Paul Simons: can Tesco’s new boss avoid that iceberg?
The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level…
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Francis Turner of Adyoulike: why native ads matter to so many digital industry stakeholders
The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape…
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Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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Newspaper industry calls time on NRS as it plans new audience measurement system
The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine…
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Publicis buys sustainability outfit Salterbaxter
Maurice Levy’s Publicis Groupe has bought sustainability consultancy Salterbaxter, which employs 70 people and works for a number of global…
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Adidas bites off more than it can chew with Luis Suarez
It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for…
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