PR
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Bell Pottinger scandal worsens as lawyers join in
Bell Pottinger CEO James Henderson (left) has resigned in the wake of the Gupta scandal – the UK PR firm…
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BMB wins Snapple’s social marketing in the UK
US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing.…
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McDonald’s picks Leo Burnett London for global sports
McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo…
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IPA calls on YouTube and Google to mend their ad ways
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and…
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Now Bell Pottinger faces industry sanction over alleged dirty dealings in South Africa
When your (highly paid) job is to work behind the scenes it’s usually commercial suicide to become the story. This…
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P&G enters race debate in US with BBDO master class
There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now…
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War breaks out at Bell Pottinger over Gupta campaign
Britain’s biggest PR firm, Bell Pottinger, 25 per cent owned by Chime Communications in which WPP is a substantial shareholder,…
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Why £500m for Neymar is a PR investment
When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d…
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Asics bets on IAAF championships for new global rebrand
Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound…
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