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Always goes down Mexico way for another winner

Thanks to George Parker for this, a new turn in Procter & Gamble’s award-winning Always campaign from Leo Burnett, this time in Mexico. Apparently some indigenous Mexicans don’t have words for bits of delicate female engineering, which makes diagnosing cervical ...

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Fred & Farid claims eco-friendly crown for Biocoop shoot

Sod this awards stuff, what we want are eco-friendly ads. Well Paris agency Fred & Farid does anyway, for organic food producer Biocoop. So it shot an integrated campaign using, among other things, wooden cameras and paint made from vegetables. ...

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Did the big money Fifa sponsors nix Sepp Blatter?

Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on the part of its big money sponsors – who include Adidas, Coca-Cola, McDonald’s, Visa and Sony – that they can ...

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Nestle and Ogilvy Paris wage war on fat Mexico

Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course. The target here is Mexico, which is the world’s obesity capital ...

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Coke showers more goodies on the world in epic Copa Coca-Cola campaign

Big brands lavishing goodies on the world seem to be the flavour of the times. Can you recall when they tries to sell us stuff? Maybe it’s because, unlike most countries, they aren’t running stonking great deficits so they can ...

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Oborne/Telegraph HSBC row shows why brand owners shouldn’t touch the news agenda with a bargepole

Editors have always come under pressure from proprietors, forever anxious to protect their commercial investment and, quite often, suck up to friends and supposed allies. Such conflicts aren’t always as black and white as they seem. Hacks often hunt in ...

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WPP sets out to sort EU public sector communications

It’s an ill wind…the EU may be going to hell in a handcart but communications giant WPP is riding to the rescue. WPP’s Government & Public Sector Practice is launching a ‘dedicated client team’ for EU institutions, public bodies and ...

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