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New Honda campaign over-claims instead of overtaking

Honda is celebrating a refreshed model line-up, its first plane and return to Formula One racing with the McLaren team. So it’s adapted its long running ‘Power of Dreams’ campaign with the line ‘dare to do the things others only ...

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Yet more #LikeAGirl from P&G and Always – this time telling teenies to be ‘unstoppable’

I don’t know about girls becoming ‘unstoppable’ but Procter & Gamble’s #LikeAGirl campaign for Always seems so, rolling out another episode telling teenies they can, indeed, be unstoppable. Research apparently show that ‘confidence plummets during puberty’ for 72 per cent ...

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DLKW Lowe wins Network Rail/Samaritans ‘stop railway suicides’ ad brief

Network Rail, which runs Britain’s rail network (sort of, it’s probably living on borrowed time following a spell of over-spending and under-achieving) is funding a campaign (its third) through charity Samaritans to try cut the number of suicides on the ...

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Always goes down Mexico way for another winner

Thanks to George Parker for this, a new turn in Procter & Gamble’s award-winning Always campaign from Leo Burnett, this time in Mexico. Apparently some indigenous Mexicans don’t have words for bits of delicate female engineering, which makes diagnosing cervical ...

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Fred & Farid claims eco-friendly crown for Biocoop shoot

Sod this awards stuff, what we want are eco-friendly ads. Well Paris agency Fred & Farid does anyway, for organic food producer Biocoop. So it shot an integrated campaign using, among other things, wooden cameras and paint made from vegetables. ...

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