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Out of home giant Kinetic sets up sustainability division

WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients. The division has grown from Kinetic’s worldwide corporate social responsibility initiative, dedicated to advancing sustainability in four key areas: social responsibility; the environment; ...

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Dove challenges Always with ‘self-esteem project’

Dove US is now calling its activities a “self-esteem” project and its latest campaign, from ‘creative content’ agency Evidently, rather than ‘Real Beauty’ originator Ogilvy, features young girls who want to change one thing about themselves. Dove suggests they don’t ...

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Forsman & Bodenfors makes recycling fun for H&M

What is is about Forsman & Bodenfors? Have they some secret mine of ‘Big Data’ that enables their computers to churn out brilliant ads? Or are they just very good at what they do? Including creating global ads that work, ...

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BBH’s Zag to market London Fashion Week to the world

BBH is one of Soho’s more distinguished residents, an oasis of calm and reason in what is still a pretty lively place despite its recent gentrification. We now have hedge funds infesting Golden Square – ouch. Soho is also a ...

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