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W+K unveils ‘Bud Light Party’ for US election year

The most eagerly awaited new campaign of 2016 is Wieden+Kennedy’s debut for Bud Light and, as it’s an American election year, it’s going to be ‘The Bud Light Party.’ Client AB InBev has signed up joksters Seth Rogen and Amy ...

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BETC Paris does justice to Reporters Sans Frontières

It’s easy to get depressed about the state of the world: cruel, controlling and anti-democratic regimes – and that’s just in good old Europe. We won’t go into jihadis and mad North Korean dictators or we’d give up on the ...

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Aussie lamb’s Operation Boomerang boomerangs

Apparently it’s traditional in Australia to celebrate Australia Day by eating barbied lamb on the beach. That’s if you can evade the forest fires and sharks. So farming outfit Meat and Livestock Australia and Sydney agency The Monkeys devised ‘Operation ...

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Here’s how 2015 was for Facebook

Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy ...

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Coke shoots itself in the foot down Mexico way

Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle top Christmas tree delighting a Coke-snorting community. It’s now been pulled after complaints from all and sundry, from the Mexican ...

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Some thoughts for France

It’s quite possible that some of our readers in France were caught up in the appalling events of Friday 13, almost certain that some of them knew someone who had been. On these occasions, of course, you feel relieved if ...

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Will WPP’s new Xaxis Politics swing the US presidency?

WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in to such things like lemmings – and they don’t come much bigger than the US presidential election. Nearly $12bn has ...

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Greenpeace launches new ‘brand attack’ on Volkswagen

As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This ...

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