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Buoyant UK TV advertising blasts through £5bn barrier

UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 per cent increase on 2014 according to new figures from TV marketing body Thinkbox. What will make Thinkbox’s TV company members just as happy ...

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FCB Inferno launches blockbuster Pearson drive against global illiteracy

FCB Inferno is handling the launch campaign for Project Literacy, an initiative by education company Pearson to tackle illiteracy, which it sees as one of the world’s biggest problems, affecting one in ten people globally. Not all in the developing ...

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David Patton of Grey EMEA on crises, ‘Brexit,’ the need for strong agency brands and those famous Sony balls

David Patton is CEO of Grey EMEA, managing 2000 people in 27 countries across the region and focussing on building a strong creative and commercial culture. He joined the WPP-owned agency seven years ago, initially as London group CEO, following ...

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W+K unveils ‘Bud Light Party’ for US election year

The most eagerly awaited new campaign of 2016 is Wieden+Kennedy’s debut for Bud Light and, as it’s an American election year, it’s going to be ‘The Bud Light Party.’ Client AB InBev has signed up joksters Seth Rogen and Amy ...

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BETC Paris does justice to Reporters Sans Frontières

It’s easy to get depressed about the state of the world: cruel, controlling and anti-democratic regimes – and that’s just in good old Europe. We won’t go into jihadis and mad North Korean dictators or we’d give up on the ...

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Aussie lamb’s Operation Boomerang boomerangs

Apparently it’s traditional in Australia to celebrate Australia Day by eating barbied lamb on the beach. That’s if you can evade the forest fires and sharks. So farming outfit Meat and Livestock Australia and Sydney agency The Monkeys devised ‘Operation ...

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Here’s how 2015 was for Facebook

Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy ...

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