Finance
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Ptarmigan Media sells to Omnicom
UK financial services specialist media agency Ptarmigan has been bought by Omnicom. Ptarmigan has 150 staff, mainly in London but…
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St Luke’s delivers for Ocado
UK grocery delivery firm Ocado is still valued at nearly £5bn even though it never seems to make much money…
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Sanofi goes the extra mile for new sonic identity
We all know that sound is important in ads and now there’s more focus than ever on so-called “sonic identities,”…
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Asda’s new taste platform vanishes into the ether
UK supermarket group Asda finds itself uncomfortably in the headlines as consumers, politicians and the media focus on such companies’…
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Ocean Outdoor introduces long form with Headliner network
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to…
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New Commercial Arts adds C&C’s Orchard Pig
New Commercial Arts, the agency co-founded by adam&eve alumni James Murphy and David Golding with CCO Ian Heartfield and CX…
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MSQ poaches VMLY&R boss as co-head of Freemavens
MSQ insights and analytics consultancy Freemavens has poached VMLY&R Consulting lead Eleanor Lloyd-Malcolm (below) as co-MD. Lloyd-Malcolm will work alongside…
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Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Andy Murray sports brand Castore gets up close and personal in OOH campaign
Andy Murray enters the Wimbledon lists this week and his fans will be hoping the (oldish) body stands up –…
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