Finance
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Now all new agency Joint has to do is persuade BHS boss Philip Green to love advertising
RKCR/Y&R, as WPP’s Y&R agency still insists on being known in London, is, amongst other things, a great incubator of…
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Market research becomes data investment management in Sorrell’s post-PubliCom world view
Sir Martin Sorrell of WPP fame (left) is obviously anticipating a rewarding life in retirement, by flexing his blogging muscles…
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And today’s new agency from WPP is 171 Worldwide for HTC – with Robert Downey Jnr
WPP is becoming more like a department store than a holding company: what sort of agency would you like Mr…
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George Parker: why top-notch bullshitting really matters – just look at the history of ‘branding’
In which our hero continues his tour of the computer industry with observations on, among other things, the art of…
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Premier Foods takes double-speak to a whole new level as it tries to mug agencies for 40 grand
This was a story that appeared in Campaign last week: to wit, that the Marketing Agencies Association was complaining that…
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Samsung goes big on digital outdoor for Galaxy S4
Samsung Electronics in the UK seems to have taken ever-expanding out of home (OOH) advertising to a new level in…
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The gospel according to Dan Wieden: the big marcoms companies are ”wobbling like drunkards”
Actually that was only a small part of what the Wieden+Kennedy founder said at Ad Age’s Small Agency conference in…
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Apple and TBWA produce another campaign searching for an idea
We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs…
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WPP goes digital shopping again with Designercity in Hong Kong and UK TV business SecondSync
WPP is still the biggest western marcoms company operating in the China region, even after the PubliCom merger, and boss…
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