Finance
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ZenithOptimedia shuffles the deckchairs as CEO Hipperson exits after L’Oreal loss
As expected, Publicis Groupe-owned ZenithOptimedia, one of its two main media agencies along with StarcomMediaVest (branding guys, branding) has ditched…
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JWT hires Martinez from McCann to succeed Bob Jeffrey
JWY, part of the WPP empire, has chosen McCann Worldgroup’s Gustavo Martinez as the eventual successor to global chairman and…
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Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from…
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Ryanair changes tack as profits slump – but is it too little too late for its customers?
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest…
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Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but…
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Is this year’s Christmas campaign the last chance saloon for Marks & Spencer boss Marc Bolland?
M&S issued a press release on October 30 announcing its ‘widely anticipated’ Christmas TV campaign; today it gets its ‘consumer…
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A mystery wrapped in an enigma – what exactly is Johnny Hornby’s new ‘ampersand’ global agency?
Actually it’s called The & Partnership, which must be one of the daftest names ever given to an agency, and…
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Karmarama wins Hartley’s and Sun-Pat revival task
Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from…
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Engine Group boosts global digital network by buying Shanghai agency FlipScript
Peter Scott’s Engine Group is buying Shanghai-based digital and social agency FlipScript to create a global digital network with US-based…
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