Finance
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WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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Global makes it a win double with TfL OOH contract
UK media company Global, which last week retained Network Rail’s station-based Out of Home contract, has secured another essential plank…
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UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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Ambitious creative agency GUT sets out to crack New York
GUT is launching its ninth global office, in the hearland of advertising New York. The new office will be led…
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World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Ebay departs EssenceMediacom for Dentsu’s iProspect
Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more…
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WPP axes EssenceMediacom X in fallout from Sky Media loss
In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to…
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US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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Deliveroo says now is even better with new brand platform from Pablo
Deliveroo is back with a new “brand platform” (isn’t everyone?) from Pablo – ‘Now just got even better.’ One of…
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