Finance
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John Watton of Adobe: don’t be scared – why 2017 tech will be good for you
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In…
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Tom Denford and David Indo from ID Comms: how the big events of 2016 will shape media this year
On #MediaSnack this week Tom and David head to the rooftop to get a bird’s eye view of 2016’s biggest…
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Marian Salzman of Havas PR: what can the past really tell us about 2017?
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had…
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What’s on the minds of the holding company bosses as 2017 hoves into view?
These (elderly) boys, for such they mostly are, never turn off, or so we’re told. So how are they passing…
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Tom Denford and Stef White from ID Comms: the power of media to do good
On this week’s #MediaSnack Tom and head of operations Stef White devote the Christmas episode to sharing the amazing story…
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Starcom raids Maxus for €600m Fiat media
Publicis Media’s Starcom has won Fiat’s estimated €600m European and Asian Pacific media business from WPP’s Maxus. Maxus has handled…
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Jane Austin: why this slick bank ad from Russia is industry’s worst of 2016
Up to seven in ten women across the globe experience physical and/or sexual violence at some point in their lifetime.…
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Publicis wins out in £400m Mars media review
Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m…
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Grey’s Townhouse deal with P&G shows importance of production for holding companies
WPP has now been dragged into the US Department of Justice’s investigation into alleged “production rigging,” basically illegal ways of…
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