Finance
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John Murphy: why brands need to shift their focus to the growing power of single consumers
It’s been creeping up on us for a while….but it’s now a legitimate ‘phenomenon.’ We have entered a period in…
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Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global…
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Cadillac cries crocodile tears over Trump at the Oscars
Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad…
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Lucky Generals seals deal with Omnicom
Go-go London independent agency Lucky Generals has finally tied the kot with Omnicom, with the BBDO, DDB and TBWA agency…
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Did WPP’s Sorrell intervene in Kraft bid for Unilever?
Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes…
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Unilever’s off the hook – for now – but new threat to P&G may also impact the agency world
Unilever CEO Paul Polman may have seen off Kraft Heinz’s £112bn takeover bid (disguised as a merger) but he may…
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Accenture continues agency land grab with Germany’s €100m SinnerSchrader
Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per…
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ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision…
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Surprise as Kraft pulls £112bn Unilever bid
Kraft (or Kraft Heinz as it now is following the merger of the two American food businesses by Warren Buffett’s…
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