Finance
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Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den
In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc…
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Pepsi debacle shows that brands need to get back to basics
I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi. Made in house…
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Alarm bells at WPP and rivals as big clients race to cut costs
Has the advertising and media community lost the argument over brand building? For years global advertising has risen exponentially as…
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MullenLowe top creative Sokoloff parachutes into London
Lowe London is almost unrecognisable from the agency it was before it merged with Interpublic sibling Mullen to form MullenLowe…
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Kitkatt Nohr wins earn-out case against Publicis
Are big companies getting nastier or are we just becoming more aware of their nefarious doings? The other day I…
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Adam&eveDDB tops Warc effectiveness poll, India’s Ariel from BBDO is top campaign
Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report,…
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Fake ads storm threatens media buying model
Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or…
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