Finance
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Has adam&eve taken on the unsellable with Sky Sports?
Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge…
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IPA president Golding launches machine-friendly ad agenda
New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and…
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David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad…
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Results International: new buyers challenge marcoms establishment for digital agencies
The global mergers and acquisitions market in marcoms seems to be slowing somewhat according to new research from M&A specialist…
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Solid profit performance by Interpublic disguises marcoms giants’ slowdown
Interpublic, which owns McCann, FCB and Mediabrands among others – unveiled a solid Q1 2017 with earnings (profit) of $21.5m,…
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New York Times turns to war zone to escape digital battle
How do you make print relevant in a digital world? The New York Times – the celebrated “old gray lady”…
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Tom Denford and David Indo from ID Comms: how to write the perfect media brief
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger…
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MediaCom strikes lucky in Boots exodus to WPP
What does it feel like when a big account drops into your lap after a holding company deal? Better than…
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