Finance
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Is W+K’s new F1 logo the pits or the cat’s whiskers?
Which one do you you like best? The old Formula 1 logo by Carter Wong. Or the new one, designed…
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Online marketing for casinos 101: player acquisition and retention
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within…
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Ford jitters strike WPP
A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share…
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Maserati picks Accenture as global “experience” agency
Accenture Interactive has taken another biggish step into adland with its appointment as Maserati’s “global experience agency of record,” handling…
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Lego chooses on-the-up Initiative for global media
Not so long ago Interpublic’s Mediabrands looked dead in the water as a media force outside the US but now…
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YouTube walks from one safety issue into another
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next…
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Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower…
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Now MediaCom adds Vauxhall/Opel to PSA win
GroupM’s mighty MediaCom has been on a new business mission since losing the £2bn VW account to Omnicom’s PHD and…
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Dentsu’s Merkle expands in Europe with planned Oxyma buy
Dentsu Aegis Network’s biggest deal in recent years was buying US-based data wizard Merkle and now it’s expanding further into…
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