Finance - More About Advertising

StaffDecember 20, 2017

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WFA outlines six key factors that will change client/agency relationships in 2018

The World Federation of Advertisers (WFA), which represents most major brands, has been looking into its crystal ball to predict…

Stephen FosterDecember 19, 2017

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I see that the UK government, via a body called the Investment Association, has gone ahead with its threat to…

StaffDecember 19, 2017

824

Deloitte is eyeing Engine Group according to a report in The Drum, seeing the medium-sized marcoms group as a way…

Partner ContentDecember 18, 2017

773

On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest…

StaffDecember 15, 2017

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Dentsu Aegis’ biggest deal in recent years is its majority stake in US-based performance marketing agency Merkle for about $800m…

Stephen FosterDecember 15, 2017

849

Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to…

Stephen FosterDecember 14, 2017

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We can tell you that Disney is buying a big chunk of Rupert Murdoch’s Fox empire (studios, back catalogue and…

StaffDecember 14, 2017

772

Accenture is finishing the year as it started, on the acquisition trail. It’s agreed to buy substantial Irish agency Rothco,…

Partner ContentDecember 11, 2017

954

On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room…