Finance
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Lloyds’ ‘By your side’ complaint could change ad sanctions
The UK’s Advertising Standards Authority (ASA) is reported to be investigating Lloyds Bank’s ‘By your side’ ad slogan following a…
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Can HP’s Lucio bring some mature judgement to Facebook?
Will Facebook improve with a grown-up on board? The Silicon Valley giant is famous for its “man-boys,” people who’ve become…
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New PQ Media report says traditional advertising is fighting back in booming $1.3tn worldwide ad market
Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is…
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Another own goal for VW as it shoots down pesky hailstones
The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering…
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Kevin Gessay: why it’s time for influencer marketing to become more accountable
The growth of influencer marketing has been phenomenal over the last few years. As the likes of ad blockers and opt…
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David Patton of Y&R: why good pitches need intermediaries
A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role…
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McCann fends off the US Army one more time
The US Army may be by most estimates still the most powerful military force on earth – maybe ever –…
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New-style WPP cuts links with Sorrell era by abandoning Farm Street HQ
WPP is decisively cutting links with the Sir Martin Sorrell era by leaving its 27 Farm Street, Mayfair, London HQ…
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IBM’s Kenny is latest CEO candidate to be tapped by WPP
WPP chairman Roberto Quarta and his chums on the board are keeping us interested in Sir Martin Sorrell’s successor as…
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